The Minimalist Launch
Posted by admin on December 29, 2011
A re-launch with a minimalist attitude.
We have been doing this for almost three years now, and we have had three major iterations of our own site. Initially it was a basic marketing site describing and detailing what we did. Then we went for a flashy 'see how cool we are' site which wasn't really us. Now we are moving into a minimalism era with our site.
Why?
Simple. We want to give the website visitor exactly what they need when they need it. On the first visit they need to know what we do, and why we do it, and how to contact us. The call to action is simple and deliberate. The pages are not showered with keywords and bot-bait. They are simple statements of fact.
